Как оптимизировать свой блог, чтобы получить взрывной рост трафика в 2021 году
So the first tip for you, You want to make sure your site is optimized for technical SEO.
Everyone believes like yeah, link building is where it’s at. But here’s the thing, because it’s so competitive when it comes to Google and ranking. That if you’re not doing everything, you’re not doing that well, you’re not going to see as great results from page speed, to making sure that using the right title tags, meta descriptions to having an XML sitemap all these things matter and you’re probably wondering Neil, how do I get them all done effectively, because there’s so many factors that go into Google’s ranking? Hundreds.
Well go to Ubersuggest, type in your URL, go into the Site Audit in the left navigation, you want to click on site audit, this will crawl your whole website, tell you how to fix all those errors, plus more and tell you what you need to prioritize to be SEO technically friendly for Google.
The second thing you need to do, target keywords that convert.
Everyone’s going after these head terms. But here’s the thing about these head terms. There’s a trend that’s been happening in Google. And this is from data According to Jumpshot, in which more and more people are actually not clicking on anything.
And a lot of this has to do with the broad algorithm update, right, which Google wants to show the most relevant listing at the top. Because now Google doesn’t just look at keywords, they look at everything.
So I want you to go to Ubersuggest, type in some of the main keywords you’re trying to target, and go into the keyword ideas report. Look at the questions reply, look at comparisons report, the prepositions.
The next thing I want you to do, is optimize for mobile.
More people are searching Google through mobile devices than they are through desktop devices. Google has this framework called AMP Accelerated Mobile Pages. And the AMP markup helps your web pages become mobile friendly and load super fast, literally, like in a second.
The next thing you need to do, is optimize for Voice Search.
According to Comscore, over 50% of the searches are now voice search. So in other words, if you’re not optimizing for Google Home, Alexa some of these devices, whether you have them or not, you’re going to struggle because that’s where the shift is happening.
I also want you to focus on your audience right. Right now everyone’s just like, hey, what can I do that’s best for Google or Facebook or any of the sites, Google, Facebook, Instagram, LinkedIn, doesn’t matter what site, what platform you’re talking about.
You want to use tools like Ubersuggest content ideas, to see what people are searching for what’s hot based on social shares? because that’ll tell you, Hey, this is what I should focus on, because that’s what readers in my space want to see.
Last but not least, you need to use Google Analytics to measure your performance of your website.
Now, everyone’s using Google Analytics. So that’s not that big of a shocker. But are you tracking goals and conversions? Do you know what type of content converts better than others? Do you know what type of content well pages are causing bounce rates? Do you know accept the contents creating better time on site? Do you know what pages people are exiting on versus where they’re entering on? All these data will help you fine tune your marketing in the future.
Google Analytics will shed some light on that so that you’re focusing your energy, your efforts on stuff people want to see.
And you can also use UTM tracking within Google Analytics. This will help you figure out if Hey, are these marketing campaigns working? Are they not? Are my conversion rates truly adding up to what they’re showing here?