6 расточителей времени SEO - прекратите делать эти действия
Time waster number one. Checking your rankings daily or even multiple times a day.
Because let’s face it, if you check your rankings multiple times in a day, it’s not really going to do anything. If you log into Google Analytics multiple times a day it’s not going to really do anything, you need to focus on execution and stop wasting your time continually looking at reports.
Here’s an easy thing to do. Sign up for Ubersuggest. Ubersuggest has free rank tracking. Go to the dashboard, sign up, add your site, add your keywords, it will notify you once a week automatically over email, your average rankings for all the most important keywords that you’re tracking if they’re moving up or down or how much you’re improving and it will even tell you new site errors that it’s finding from an SEO perspective.
That way you don’t need to obsess about it on a daily basis and it will just do the hard work for you. Best of all, for free.
Time waster number two, being obsessive about keyword density.
When I write content I don’t do any of this, I just write content for the user. I try to create the most appealing title that I want people to click through, read and get hooked. Just like an author would do when they’re writing a book or just like a journalist would do when they’re writing a news article.
It’s not about keywords, it’s about quality content.
But don’t obsess about it where you have to put them in each and every single area. If it doesn’t flow and sound right people aren’t going to want to read your content, they’re going to go back, right when they’re searching on Google, hit the back button, that’s going to send bad user metrics to Google and it’s going to hurt your rankings.
The third mistake, building an excessive amount of backlinks to increase domain authority.
I know Moz has created the word, domain authority, in Ubersuggest we use the word, domain score, everyone has their own version of it. Google doesn’t use domain authority, domain score, or any of these other metrics.
Sure directionally the higher the authority the better off you are, but that’s not going to guarantee rankings. Because the quality sucks versus a small mom and pop writing an amazing article that everyone wants to read and share that’s going to do way better.
Don’t obsess about domain authority, focus on the end experience for the user.
The fourth issue, only focusing on highly competitive keywords.
Yes, you know going after these head terms can drive a lot of traffic but they don’t drive sales compared to long tail phrases.
Go to the Keyword ideas report within Ubersuggest, look at the prepositions and comparison words as well as the suggests, that will give you keywords that are more likely to convert.
Yeah, they won’t drive you as much traffic, but who cares? At least you’re generating sales.
The fifth time waster, you’re focusing more on desktop devices versus mobile devices.
Did you know that over 50% of the searches done on Google are now from mobile devices? It’s a huge ranking factor. So much so that they have a mobile-first index and you can see this with the recent BERT update that Google’s putting a ton of focus on content and web design, especially for mobile devices.
The sixth issue, trying to meet unreasonable SEO expectations.
You don’t control when Google really wants to shift rankings, that’s not up to you, it’s up to them. So by you spending double or triple the time, it’s not always going to help you get higher rankings, that’s why I don’t obsess about Google.
But you know what you should obsess about and I got this from Jeff Bezos from watching an interview of him online, he obsesses about his customer.