Расписание «DIGITAL MARKETING MOSCOW 2021 Conference + Expo»

1-ый День Конференции (28 апреля)

Трек 1: Новые Тренды Трек 2: Инструменты и методы Трек 3: Strategy Трек 4: Search World Трек 5: Performance Marketing Трек 6: Social Content Marketing Трек 7: Powerful Brands Трек 8: Visual Perfection Трек 9: Random Gems Трек 10: Panel Discussions
09:00 — 09:30 (МСК) Регистрация
09:30 — 10:30 (МСК)
Открывающий доклад:

How the World’s Highest Converting Websites Make their Visitors Buy

Tim Cameron-Kitchen
Exposure Ninja
(Трек 3: Strategy)
10:35 — 11:20 (МСК) Глобальные тренды 2021

София Кареева
May/Be Bureau
Digital Transformation
Digital Disruption
Учись у Google: 10 лайфхаков, как сделать высококачественную seo-страницу (на основе Руководства для асессоров Google)

Александр Чепукайтис
Ant-Team.ru
Google
SEO
Succeeding as an Entrepreneur in a Post-COVID World

Donnie SC Lygonis
KTH Innovation
Entrepreneurship
Digitalization
Startups
Winning in Paid Search — the Way Award-Winners Do It

Anders Hjorth
Innovell
Paid Search
Search Strategy
Notifications : Just Cut the Sh*t ?

Arthur Retrou
Dernier Cri
UX Design
Notification
Who Are We in 2020? Exploring Differences in Our Physical and Digital Lives

Geraint Evans
Dr Geraint Evans
Social Media
Customer Experience
Using Best Practice Principles From Brand Marketing To Help Promote Independent Musicians

Mark Knight
Major Labl
Music Marketing
Independent Artists
TBA How to Win User Hearts with Best Google Ads Copy

Krzysztof Marzec
DevaGroup
Google
SEO
CTR
A/B Testing
Entities and SEO

Bastian Grimm
Jason Barnard
Dixon Jones
Viola Eva
Dominik Berger
11:20 — 11:35 (МСК) Утренний перерыв
11:35 — 12:20 (МСК) Анализ Эффективности Маркетинговых Инвестиций

Валерий Домашенко
Domashenko.Digital Group
Воронка продаж
Продуктовая линейка
Ценообразование
Whatsapp Business API — Тренд №1 Мессенджер-Маркетинга Для Компаний В 2021 Году

Виктор Комаров
IntellectDialog
Мессенджер Маркетинг
WhatsApp
Лидогенерация
Кейсы
Startup Marketing — Why It Is Not Enough to Have a Great and Innovative Idea

Elinor Cohen
The Engagement Strategy Group
Marketing Strategy
Startup Marketing
How to Get a Knowledge Panel without Wikipedia

Jason Barnard
Kalicube
Knowledge Graph
Entity Based Search
Brand
Full-Funnel CRO: Optimising the Complete Customer Journey

Bethan Vincent
Netsells
Lifecycle Marketing
Conversion Rate Optimization
Attribution
Where to Find Fantastic Links: Discovering Places for Content Promotion

Venchito Tampon Jr.
SharpRocket
Link Building
Content Marketing
Online Personal Branding: Business Influencers on The Rise

Kotryna Kurt
Linkedist
Linkedin
Personal Branding
Social Image
Augmented Reality (AR) the New Marketing Tool

Katrine Konyher
Khora Virtual Reality
Augmented Reality
How to Dominate Amazon in 2021: Sellers Top Strategies & Challenges

Davide Nicolucci
Consulting HK LTD
Amazon Advertising
Social Media and Digital Marketing (I)

Mike McGrail
Simon Beyer
Tiziana Tini
Veronica Gentili
12:25 — 13:10 (МСК) Оптимизация Маркетинга с Помощью Инструментов Аналитики и Ловцов Лидов

Герц Юлия
Callibri
Омниканальная Коммуникация
Аналитика
Чат-Бот
Коллтрекинг
СМС Рассылки — В Чем Польза?

Даниил Данин
Раппорто / Загрузка
SMS
Аналитика
Рассылки
Double Your Revenue: How the 2y3x Method Works

Felix Velarde
The 2Y3X® Programme
Growth
Leadership
The Death of Third Party PPC Marketing — Beyond Contextual Targeting

Ferdi Febianno Anggriawan
Gojek
Ads
Pay Per Click
How to Apply Performance Marketing Across Every Step of the Sales Funnel

Giedrius Morkūnas
Marketing Recycling
Performance Marketing
CRO
The Art of Writing Meaningful Articles That Rank and Convert: A Powerful How-To

Viola Eva
Flow SEO
Content Writing
Content Marketing
Brand Strategy Meets Digital: Differentiate or Die

Markus Kramer
Brand Affairs AG / Cass Business School
Brand Strategy
Positioning
Future Gazing: Trends in AI and Creative Video

Nageela Yusuf
Cerebriam Studio
Social Media
Video
AI
Become Pricing Ninja – Increase Revenue, Enhance Customer Growth and Gain in-Depth Knowledge on Competitive Dynamics

Maciej Kraus
Movens Capital / Stanford
Pricing
Monetization
Podcasting and Storytelling

Bethan Vincent
Ida Serneberg
Sanjay Sauldie
Sarah Sal
Clo Willaerts
Michał Kasprzyk
13:10 — 14:10 (МСК) Обеденный перерыв
14:10 — 14:55 (МСК) Что Такое Современная Комплексная Коммуникация с Покупателем в Интернет?

Антон Удодов
KURAGA Digital
Коммьюнити
Персонализация
Воронка Продаж
Как Построить Грамотный и Полезный Репортинг

Ольга Денисова
Semrush
Semrush
Аналитика
Репортинг
Staying Creative in a Digital Marketing

Chris Griffiths
OpenGenius
Creativity
Innovation
Productivity
Supercharging SEO for E-Commerce

Bastian Grimm
Peak Ace AG
E-Commerce
SEO
The Useful Visitor: How to Trigger Your User’s Appetite ?

Thomas Leonetti
APOLLO
SEO
CTR
Podcasting as Effective Content Marketing — Understanding the Listener Acquisition Flow

Mark Asquith
Rebel Base Media
Content Marketing
Podcasting
TBA How to Built a Brand That Consumers Can’t Resist

Marta Cwalina-Śliwińska
Cwalina Marketing Consulting
Brand Strategy
Case Studies
Optimisation in Media-Buying for SMBs: Now and in the Next Two Years

Vlad Zhovtenko
RedTrack.io
Media-Buying
Automation
User Experience (UX)

Dean Schuster
Justin Racine
Chris Averill
15:00 — 15:45 (МСК) Диджитализация ТВ Продвижения

Андрей Григорьев
GetShop.TV
Интерактивное ТВ
Новые Метрики
Linkedin Как Инструмент Для Social Selling Репортинг

Игорь Николенко
LinkedIn Mentoring by Ihor Nikolenko
Социальные продажи
Linkedin
The Critical Variable for Growth You’re Not Optimizing: The Growth Lead

Anuj Adhiya
Sophya
Growth
Culture
Owning the B2B SAAS Market — How to Become an Organic Visibility Leader

Bernard Zitzer
Bernard Zitzer
SEO
B2B
Competitor Analysis
Product Detail Pages Are Dead. Product Experience Pages Are Here to Stay.

Justin Racine
Perficient
eCommerce
UX
Product Detail Pages
Lean Content Strategy for Startups

Dominik Berger
Attention Fox
Content Strategy
Content Marketing
User Experience
Startups
Avatars in the Metaverse: the Future of Online Events

Clo Willaerts
Karel de Grote College in Antwerp
Online Events
Sponsoring
How to Use Facebook Ads to Sell Event Tickets

Sarah Sal
AdEspresso/Hootsuite
Facebook Ads
Event Marketing
Page Speed in 2021

Gerry White
Rise at Seven
Google
SEO
UX
Page Speed
Automation and AI in Advertising (I)

Javed Khattak
Ferdi Febianno Anggriawan
Roman Gavuliak
15:45 — 16:00 (МСК) Вечерний перерыв
16:00 — 17:00 (МСК)
Закрывающий доклад:

#UserLovers: Customer Experience Is an Obligation and Not an Option

Daniel Marote
Hydra.Digital
(Трек 3: Strategy)

2-ой День Конференции (29 апреля)

Трек 1: Новые Тренды Трек 2: Инструменты и методы Трек 3: Strategy Трек 4: Search World Трек 5: Performance Marketing Трек 6: Social Content Marketing Трек 7: Powerful Brands Трек 8: Visual Perfection Трек 9: Random Gems Трек 10: Panel Discussions
09:00 — 09:30 (МСК) Регистрация
09:30 — 10:30 (МСК)
Открывающий доклад:

The 7 Sins of Marketing — Bridging the Gap Between Old & New

Ferdinand Goetzen
FerdinandGoetzen.com
(Трек 3: Strategy)
10:35 — 11:20 (МСК) Стратегический Маркетинг: Как Удвоить Количество Лидов и Снизить Стоимость Заявки

Михаил Старостин
1Studio
Стратегия
Лидогенерация
Рекламные Возможности Сети Одноклассники – Реальные Кейсы

Павел Борисов
Одноклассники
Одноклассники
малый и средний бизнес; реклама
SMM
маркетинг
Transruption(R) – How Key Technologies Are Changing Traditional Digital Marketing

Sanjay Sauldie
Sauldie.org & EIMIA
Digital Transformation
Digital Disruption
Search in 2030 — Keywords, Structured Data, Machine Learning and Why Search Has a Bright Future

John Warner
Click Consult
Search
SEO
Machine Learning
How to Utilize LinkedIn Strategically to Reach Your Goals in 2021

Christoffer Bertilsson
LinkedKurs
LinkedIn
Professional Network
Influencer Engagement for B2B & Corporate Reputation

Walter Jennings
Asia Insight Circle
B2B Marketing
Influencers
Storytelling — How Stories Can Sell Anything

Chris Averill
Northford
Brand Strategy
Storytelling
UX
Performance Marketing With YouTube Ads

Povilas Krikščiūnas
Hostinger International
YouTube
Performance Marketing
See.Sense — Our Online Story

Jemma Nimick
See.Sense
Brand Strategy
Bikes
11:20 — 11:35 (МСК) Утренний перерыв
11:35 — 12:20 (МСК) Тренды Digital-Маркетинга 2021

Юлия Принц
PRINCE AGENCY
Личный Бренд
ТикТок
Как Увеличить Продажи Интернет-Магазина: 5 Нестандартных Тестов в Контекстной Рекламе

Мариам Оганесян
Adgasm.io
Яндекс Директ
Интернет-Магазин
TBA The Move From #Strings to #Things in SEO. How Entities and Topics Are Used by Google to Drive Search.

Dixon Jones
Inlinks.net
Entities
SEO
Organic Reach
Knowledge Graphs
Attribution Is Broken — How to Fix Yours Without Spending a Ton of Money

Skip Fidura
Overmore Group
Analytics
Attribution
TBA How to «Advertise Responsibly» in Times of Change?

Pablo Galiana
Teads
Brand Strategy
Responsibly
Conscious Advertising
How to Start & Grow a YouTube Channel From 0 to 1000 Subscribers (the Real Way) That Generates High Quality Leads for Your Business

Clarice Lin
BaselineLabs
Youtube
Small
Could Integrating With the ‘Old’ Be the Way Forward for E-Commerce?

Simon Biltcliffe
Webmart
Digital Printing
12:25 — 13:10 (МСК) Массовое Размещение PR-Статей

Хачатур Малхасян
KAYV
Эффективность
Планирование
PR
Оптимизация Работы с Широкими Аудиториями

Юрий Брильков
Продуктивный таргет
Широкие Аудитории
Оптимизация
ВК
The Digital Marketing 101 for Founders of New Startups!

Javed Khattak
Zisk Properties
Startups
Tips
Mistakes
SEO – How to Climb the Google Ladder With SEO

Jonny Ross
Fleek Marketing
SEO
Schemas
Page Optimisation
Take Your Marketing Benchmarks to the Next Level: Theory & Practice

Roman Gavuliak
Adverity
Benchmarks
Data
Analytics
Communities as a Marketing Vehicle

Alicja Snarska
Meritum Cloud
Community
Influencers
Psychology
B2B Product Marketing With the Use of Personal Branding

Wiktor Bogdanowicz
Int4
B2B Product Marketing
Personal Branding
How Branded Podcasts Can Elevate Your Relationship With Customers

Michał Kasprzyk
Cleverhearted Showrunners
Storytelling
Podcasts
Relationship Building
Esport, Gaming, Marketing, Business, Poland, Europe, World

Jaroslaw Smietana
Brief Esports and ESPOT gaming concept
Brand Strategy
Esports
Brand Strategy in the Digital World

Alexander Novicov
Walter Jennings
Maciej Kraus
Calandra Balfour
Marta Cwalina-Śliwińska
13:10 — 14:10 (МСК) Обеденный перерыв
14:10 — 14:55 (МСК) Тренды SMM 2021

Глеб Чудецкий
Wonder Fish Agency
Тренды
Креатив и Performance для Пациентов и Врачей

Илья Бердников
MedCraft
Видео
Контекстная Реклама
Фарма
Marketing Strategy

Jenna Tiffany
Let’sTalk Strategy
Marketing Strategy
Future-proof your Paid Search

Greg Holland
Impression
Google
Paid Search
Profit Marketing, the Future of Growing Global Ecommerce

Jonas Hagströmer Theodorsson
Keywordio
Google
Profit marketing
Why ios14 Is a Blessing in Disguise for Social Media Marketing

Kristoffer Nygaard
deepdivr
Social Media
Attribution
iOS
How to Go Beyond Just Not-Sucking at Online Events When You’re a Brand

Marcos Eguillor
vidiv
Online Events
UX
Attribution
Perspectives on Trends: Facebook and Instagram

Simon Beyer
Ingager
Facebook
Instagram
Trends
Online Disabilities – When Buying Online Is More Challenging Than We Think.

Tiziana Tini
Glion Institute of Higher Education
E-Commerce
Diversity
Social Media and Digital Marketing (II)

Davide Nicolucci
Wiktor Bogdanowicz
Jonny Ross
Pablo Galiana
Clarice Lin
15:00 — 15:45 (МСК) Making Email Fun. Геймификация и Игровые Механики в Общении с Клиентами

Дмитрий Кудренко
Stripo.email
Стратегия
Геймификация
Email
Построение Системы Email-Рассылок

Анна Мельничук
SendPulse
Рассылка
Email
The Power of Game Mechanics in Marketing

Richard Robinson
Leadfamly
Marketing Gamification
Advanced Automation for Google Shopping and Search Ads

Jacques van der Wilt
DataFeedWatch
Google
Feed-Based Advertising
The Fundamental Anatomy of Digital Product Goals

Dean Schuster
truematter
Digital Products
UX
Goals
TBA Enabling the Future of Customization

Christian Möhring
madeone GmbH
Digital Product Experiences
Product Customization
10 tips to boost your sales on Facebook

Veronica Gentili
Glisco Marketing
Facebook
Sales
Advanced B2B Psychology in Marketing

Larry Kotch
The Brains Marketing
B2B Marketing
Psychology
Automation and AI in Advertising (II)

Jonas Hagströmer Theodorsson
Kristoffer Nygaard
Skip Fidura
Aurimas Paulius Girčys
15:45 — 16:00 (МСК) Вечерний перерыв
16:00 — 17:00 (МСК)
Закрывающий доклад:

How to Scale Content to Drive Social Media, Traffic and Sales

Chris Kubbernus
kubbco.com
(Трек 3: Strategy)

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