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4 Challenges of Being in an In-House SEO Team
As an in-house SEO, it can often feel like there is so much to do, it’s impossible to know where to start.
You may have ideas about which big projects would really make a difference, but spend so much of your time firefighting or responding to other teams’ priorities that you never get the chance to develop your own strategy, let alone actually execute it.
In addition, there is also often a lot of red tape and limitations within your business.
How do you handle managing your projects when some of the most impactful things that could be done aren’t possible, for reasons outside of your control?
The only way you’ll ever be able to cut through the noise and justify working on your own initiatives is by creating a strategy that you can cite when ad hoc requests arise.
You were hired to improve your company’s site(s) SEO performance and to really deliver on this, there comes a point where you have to prioritize what you know will make the biggest impact on your KPIs.